In an effort to compete against the bigger companies like Starbucks and McDonald's McCafe, Burger King has decided to carry a new line of coffee.
Personally I hope that their new coffee tastes better than McDonald's McCafe coffee line. I personally do not care for them, I'm not sure whether or not it is because (a. Their staff does not know how to make good coffee...especially since the same drink tastes different every time I get one or (b. Their coffee grounds/machines themselves are not very good. I just personally do not care for their coffee...now Burger King on the other hand is, I'm sure, wanting to make their coffee better than McDonald's.
I'm excited to see what Burger King comes up with and how it will taste. I believe the difference between coffee from Starbucks vs. places like burger King or McDonald's is the people who work there. Starbucks or another local coffee shop are people who work there because they love coffee...where as I would assume someone does not apply at Burger King to make great coffee.
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